UNESCO - Persuasive Storytelling

MK Brands developed a Top Trumps-inspired educational concept in response to a UNESCO Intergovernmental Oceanographic Commission brief aimed at engaging the next generation with the ocean. The project used gamified storytelling and visual design to make ocean science, marine life, and conservation more accessible, memorable, and engaging for younger audiences. focused on engaging the next generation with the importance of the ocean and accessible digital content to raise awareness of marine conservation and inspire curiosity around ocean science.