Re: Cycling

This project focused on understanding the vital role of customer intelligence in driving meaningful brand engagement for Re:cycling, a sustainable retail brand chosen collaboratively by our group. While the theme and brand were decided as a team, I independently developed creative campaign ideas and strategies for marketing them.

Our group utilised tools like Brandwatch for social media listening, conducted interviews, and spoke directly with the shop owner to understand his primary goal: increasing social media awareness for the brand. Throughout the project, I applied research techniques such as ethnographic research and semiotics to gain deep insights into customer behaviour, preferences, and decision-making processes.

By analysing social media data and exploring experiential marketing, storytelling, and content marketing, I crafted strategies designed to build authentic connections with diverse audiences. This experience enhanced my skills in data analysis, strategic thinking, and creative execution, allowing me to translate insights into impactful campaigns that boost brand engagement and loyalty.